Guerrillabranding is a very interesting form of business branding. It's one of the most effective strategies that I've seen for building your brand value and bringing in new business. Guerrillabranding is an extension of Guerilla Marketing, but it's mostly directed at building your brand image rather than getting sales. If you want to succeed in business, you need to make sure that people know who you are and what you do!
Guerrilla marketing, as the name implies, takes place on the streets (although it can be done virtually as well). Most guerilla marketers will go out during high traffic times (like rush hour) and pass out free promotional items or offer free stuff for sample for everyone walking by to see. The idea behind this strategy is that if there are lots of people walking by looking at your company logo or product packaging, they'll be more likely to remember what they saw when they encounter your company again later on... hopefully when they're ready to purchase something! The key here is having people recognize who you are so that when they come across your name or web address later on, it will stick with them!
There are many different ways how businesses can use guerilla marketing strategies to build their companies. My personal brand strategy is to create great, informative content (blog posts) that can be easily accessed by people searching for certain topics. The content on my blog should be rich enough to solve problems, and easy enough to read/understand. I always keep my goal in mind when writing new articles.
A lot of times the first thing that people do after encountering your brand is go online and try to figure out what it's all about! The word "google" has almost become a noun at this point - meaning that if you type something in to google, you'll probably find it... so how are you going to rank well? Well, there are lots of things you can do to increase your SEO ranking. If you have good quality content then google will probably rank your site higher than others with less quality or outdated information! Make sure that any blogs or websites that talk about anything related to your brand have links back up top pointing back at your own website! This is called "link building", and it's one of the most important parts of SEO! You also need an awesome domain name for maximum effect - make sure it's short, easy-to-say & remember, descriptive but not too long... preferably no longer than 5 words (ideally 4). There are tons more tips out there for increasing search engine rankings. I'm not an SEO expert, but I had a lot of success using this link-building strategy on my website.
With guerilla marketing, there are lots of different ways that you can pull it off. You can either offer some sort of free product or service (like the example above) or you could spread awareness about your business by handing out flyers like door-to-door salespeople do! The bottom line is that it's all about getting noticed... and the more people notice your brand, the more likely they are to remember you later on when they're looking for what you offer! It's especially effective if you do something really creative and unique with your business promotion. If you have a real estate office hanging up flyers in a city where no one else does... well, I bet people will remember seeing those flyers! They'll probably Google "real estate office" and see your site listed high up in the search results later on - whether they want to buy real estate from someone or not! It's all about building familiarity with potential clients - if they see your name again & again throughout their day then hopefully it will stick with them better than other brands that they've never seen before!
In the end, I hope that this post has been helpful to you. If you have any questions about business branding, feel free to drop me a line below.
