One of the primary reasons why
companies outsource the services of bulk SMS providers is for marketing. These
companies include eCommerce business, which, more than ever, should utilize the
service to alert customers regarding orders made or dispatched, upcoming
appointment reminders, 2-factor authentication, and more.
This is particularly very
important now that customer experience and feedback are the key things that
drive growth. The best part is that there are lots of bulk SMS out there
willing to help.
Celcom Africa, for instance, allows companies to reach out
to a mass audience with relevant, targeted messages with only one API request,
either with scheduled or incident-triggered SMS messages.
That reason, for what reasons
do eCommerce companies need to leverage bulk SMS for critical notifications?
Why Use SMS Notifications for
eCommerce
Bulk SMS for eCommerce simply
makes sense. With open rates of 98% and the best response rates of any B2C
communication channel, SMS marketing is preferred by business owners,
marketers, and consumers. It delivers the message consumers seek (as it is
opt-in), where they are (as phones are usually within arm’s reach), and at the
right time (due to instant deliverability). What could be better?
There are many benefits of
using SMS notifications for eCommerce.
1. Guaranteed Open Rates
The beauty of text messaging
is that they are not discarded and spammed like emails. They have a 98 percent
success rate, which means that your bulk SMS efforts guarantee you some click-throughs or
delivery.
2. Bulk SMS Saves You Time
With bulk SMS, you can send
hundreds of thousands of messages almost instantly. Better yet, you can
automate the texts to save yourself and your employees time, effort, and
operational costs. You can automate opt-ins, opt-outs, welcome messages, offers
and discounts, and more!
3. Bulk SMS is Highly Affordable
Compared to any other form of
marketing, leveraging Bulk SMS notifications are more affordable. You can
easily reach your target audience without needing expensive promotional
campaigns.
4. You Can Personalize Messages
With SMS notifications, you
can personalize each message delivered directly to your customer. And if you
have enabled 2-way communication, you engaging with them only drives loyalty.
This helps you build meaningful relationships between your business and
customers.
5. Easy Segmentation
SMS marketing is highly beneficial to your
eCommerce business especially when you create an unlimited number of groups
with similar interests. You can then further personalize your message and
potential for impressive ROI.
6. Clear Attribution
Far from easy segmentation,
you can have your eCommerce SMS notifications benefit from using
simple short-codes, trackable, specific URLs, and stringent opt-in
processes. The upside is that this process is a simple call to action per text
and can be conveniently tracked to determine its success.
There are a lot of ways
eCommerce businesses can use bulk SMS for notifications. Others include using
SMS to reduce shopping cart abandonment, send shipping notifications, recapture
stagnant customers, and watch your return on investment skyrocket!
Send Notifications with Celcom
Africa
Leveraging bulk SMS for your
business’ critical notifications allows you to individually connect with
your target audience one-on-one, facilitate engagement, boost revenue, and
increase customer satisfaction as well as loyalty.
Celcom Africa provides fast, simple, and reliable SMS
solutions that ensure your overall business growth and development. With
a wide range of SMS solutions, you can streamline your online shopping
processes with automated text messages. Start sending SMS
notifications and text message marketing for your business
today!
