1. Search Engine Data: Domain Rankings and
Keywords
SEMrush reports
provide a lot of information on domains, subdomains, and URLs to our customers.
The more domains you have access to, the more you may learn about what works
and what doesn't in a given industry.
Data Collection
The app uses
third-party data providers to collect Google's actual search results pages for
search engine rankings and keyword statistics. After that, it gathers data
about the website.
Analysis & Presentation
It examines live and historical data on position changes and domain
rankings in organic and paid search positions based on these keywords and
domains.
Update Cycle
Our proprietary
algorithm, which has been created and optimized over time, is used by SEMrush
to collect and analyze SERP information. Every month, the rankings data for the
keywords in each of our global databases will be updated.
2. Website Traffic Analytics
SEMrush can also
estimate the monthly traffic and on-site behavior of any website on the web.
Data Gathering
Our hundreds of
collaborations with clickstream data providers have resulted in the SEMrush
Traffic Analytics panel. This panel is in charge of approximately 2 billion
“events” on the Internet every day, which are logged and anonymousto protect
user privacy.
Algorithm for Neural Networks
SEMrush Neural
Network, a combined algorithm that references numerous sources of data and
finds patterns in the same way the human brain does, ensures the highest level of
accuracy.
3. Backlinks Data
SEMrush gives you a
detailed view of any website's backlink profile, which is useful for monitoring
your own or a competitor's backlink profile. To find any and all domains that
are referring to a website, we use our own database with trillions of
backlinks. The quantity and quality of data in this database makes it simple to
find fresh SEO chances for any website in any niche. Our backlink crawler scans
over 17 billion pages of the web every day to collect backlinks and adds any
new links it finds to our database.
4. Online Advertising Data
SEMrush features large
datasets that display everything about Google Ads, Google Display Network, and
Google Shopping advertisers and publishers. When we collect search engine
results pages for our primary search engine databases, we consider Google
Advertisements and Google Shopping ads. Display ads from Google's display
network are collected from trusted partners and entered into a database, where
we clean and validate new data every day using a proprietary algorithm.
5.
Social Media Data
You
can track the performance and engagement of social media profiles on Facebook,
Twitter, Instagram, and YouTube with SEMrush capabilities. SEMrush obtains this
information by using various social media networks' public APIs, and it never
gathers or uses personal data without consent.
We take public data from the pages you choose to track,
including as likes, followers, retweets, hashtags, video views, number of
comments, and more. The data is then collected and organized to create
dashboards and reports that show the audience, engagement, and growth rates of
each social profile.
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