1.
Google Analytics
For
good reason, Google Analytics is the undisputed leader in the data analytics
space. To begin with, the tool is free. You can use it to learn about various
aspects of your online business, such as your most popular pages, traffic
sources, ad performance, and so on. It categorizes your traffic so you can see
who is visiting your site and who is returning.
2.
Heap Analytics
Heap
Analytics may be the tool you need if you want to track all of your website
visitors' actions. Unlike Google Analytics, it has a simple dashboard that
captures various types of user interactions such as form submissions, taps,
clicks on links, swipes, and transactions.
3.
LeadPages
LeadPages
is one of the most popular landing page tools today, and it's easy to see why.
It includes a slew of features, such as drag-and-drop widgets, lead management
support, and a plethora of templates, to make your development work much
easier.
4.
Unbounce
To
begin, this tool allows you to use both dynamic and parallax content. It has
been found to improve the AdWords Quality Score for PPC Campaigns by
automatically creating landing pages based on the keywords that users search
for on search engines.
5.
Google PageSpeed Insights
Google
provides a free but highly effective page-speed analyzer. This CRO tool
collects and displays data by analyzing web page content. It also generates
suggestions that, if properly implemented, can help to speed up your website.
6.
GTMetrix
GTMetrix
is a free tool that provides detailed information about the speed of your
website. This tool allows you to test the speed of your website from specific
locations as long as it has servers there.
7.
HotJar
HotJar
is a popular heatmap tool for identifying hot and cold spots on your website.
You can use this CRO tool to determine the most frequently visited sections of
your pages, the point at which visitors leave the page, and the elements that
record the most user interactions.
8.
CrazyEgg
This
is another paid heatmap tool that provides far more information than HotJar.
CrazyEgg maps your customer journey, analyzes scrolling patterns, and even
allows you to A/B test the behavior of your traffic in addition to showing you
user heatmaps.
9.
Google Optimize
The
free version is best suited for small businesses and marketing teams that do
not need to test a large number of or complex ideas. With this tool, you can
only run up to five experiments at a time. If you have big ideas and want a
more comprehensive testing tool, Optimizely might be a better fit.
10.
Optimizely
This
tool is clearly intended for more established online businesses that want to
test and experiment with their big ideas. Optimizely bills itself as the
world's leading experimentation platform, assisting marketing teams in testing
and implementing only the most successful digital experiences.
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