SINGAPORE,SG: That’s what
BlueFairy & Co. seeks to do, as embodied by our adorable mascot PEN PEN, a
fairy in blue, who exudes unbridled positivity, love and happiness.
This spirit of joie de
vivre (meaning ‘joy of living’ in French) is generally used to convey the
cheerful enjoyment of life in anything one is doing be it chatting, reading,
eating and of course, gifting - especially if the selections are chic,
delectable and mood-lifting - which you’ll find aplenty at BlueFairy & Co.
To borrow a popular local phrase, our gift hampers are sure to “warm the
cockles” of the hearts of your family, friends and colleagues, whatever the
occasion is such as birthday celebrations, get-well surprises and farewell
get-togethers.
More importantly, as a
social enterprise which is dedicated to making a difference in the lives of
underprivileged children, 10% of BlueFairy & Co.’s earned revenue will go
to A Packet of Milk Campaign, our maiden CSR programme for 400 needy children
living in the slums of Tondo in the Philippines. So each time you send a gift
from BlueFairy & Co. to family and friends, you’ll also be bringing
happiness and hope to the less fortunate kids who are living in unimaginable
poverty.
Says founder Daniel Tan,
“My maternal grand matriarch loved to help the underprivileged children and
would give them some money whenever she met them. I have always been inspired
by her spirit of humanity and philanthropy which I’ve now made both as the
foundation and DNA of BlueFairy & Co. in honour of, and to continue her
legacy.”
That’s what makes BlueFairy
& Co. uniquely special right from the start - providing you with a double
delight experience every time you shop with us: First, the pleasure of
selecting and sending wonderful novel gifts for your loved ones; second, the
joy of making a positive difference to the lives of disadvantaged children.
About BlueFairy & Co.:
BlueFairy & Co. Pte Ltd is a growing social enterprise startup based in
Singapore,SG. Till today, BlueFairy & Co. has curated more than 200 gift hampers Singapore designs and has delivered more than 800 gift hampers since
launch. We are providing 400 packets of milk for 400 children in the
Philippines, Tondo every month.
